CPA and CPI – What’s the Deal?
The world is your oyster. The sun is shining, the birds are singing and you’re ready to start your digital marketing journey. Then, something weird happens that promises to leave you feeling sick:...
View ArticlePayout and Campaign Performance – Variations that Matter
Every now and then, when analysing the performance of a specific campaign, you may notice a huge variation of a factor Media Buyers love talking about: the payout, or the value you get per each...
View ArticleDemand Side Platforms – A Complex New World
Have you ever tried to explore the world of Media Buying and found yourself caught in a complex web of interconnected platforms and new concepts? Have you felt completely lost and confused about terms...
View ArticleEro-Advertising – Campaign Creation – Part I
If you already read our first article about Ero-Ads (Ero-Advertising – Everything You Should Know), which gave an overview about the platform, then this is the article for you. Today, I’ll focus on the...
View ArticleEro-Advertising – Campaign Optimization – Part II
The time has come to start working hard on Ero-Ads! Following our last two articles, we get to the optimization stage. This article will describe the main process of a campaign’s optimization and...
View ArticleEro-Advertising – CPM Campaigns – Part III
Following our Ero-Ads series of articles, it has come the time to address the “Premium” campaigns on this Ad Network. I strongly advise you to read our first article about this network so that you can...
View ArticleVoluum – The Definitive Guide – Part I
Life teaches us valuable lessons. One of the most important ones is that you should always track your actions so as to be able to understand which have a positive influence on your results and which...
View ArticleAffiliate Marketing – The “All You Need to Know” Guide on Understanding the...
Is this business something completely new and mind-blowing to you? Are you scared of how much info is just lying around in forums? Have you just started to explore the awesome online affiliate...
View ArticleWhitelists – The Ultimate Case Study for Affiliate Marketing Masters
Whether you’re a beginner or an advanced player in the affiliate marketing world, you probably heard about and have used the feature that’s the main focus of this article: whitelists. Even so, I know...
View ArticleMobidea Interviewed – Q&A with the Media Buying Experts
Mobidea is a company fuelled by profit margins, amazing payouts, and those once-in-a-lifetime gold mines you know we love to explore! Even so, there’s something else that feeds Mobidea, making sure...
View ArticleVoluum – The Definitive Guide – Part II
The first article about Voluum was a huge success and I really hope you’ve been able to realize the crucial importance of tracking your performance. Before, I went through the pros and cons of the...
View ArticleAffiliate Marketing Game – What Turns Advertisers ON – Part 1
The majority of Mobidea Academy articles are written for affiliate marketers. Wondering why? Because this is the ultimate university for affiliate marketing beginners, that’s why! Feel like you need to...
View ArticleAffiliate Marketing Game – What Turns Advertisers On – Part 2
Did you read the previous article in this affiliate marketing game series about all the things Advertisers expect from your CPA/CPL traffic? I hope it was useful for you! If it wasn’t that helpful it’s...
View ArticleOnline Media Buying: Why Should You Use Single Offers?
Let’s suppose you’re gonna start a campaign and you wonder whether you should use a Single Offer or the Smartlink®. You already know that our Smartlink® has the best offers for the segment you want to...
View ArticleTraffic Factory – Media Buying Case Study
I’m sure you’re one of those committed readers who are always checking our articles. That’s why you may remember we’ve already explored Traffic Factory in the Mobidea Academy. In the first article, we...
View Article8 Mobile Marketing Campaign Performance Facts To Know
Imagine you’re promoting a mobile marketing campaign and making big bucks, letting all the people in your neighbourhood know who’s the king! Then, all of a sudden, your mobile marketing campaign...
View ArticleMedia Buying Basics – How to Become a Media Buyer
Editor’s Note: This article was created by two super-cool players that are part of the Mobidea Crew. One of them is Martim Calmeiro, part of our awesome Support Team! The other is Raul Correa, a...
View ArticleKey Performance Indicators (KPIs) in CPI Campaigns
Ready for our article about Key Performance Indicators? Let’s go! CPI. It’s an already mythical acronym standing for “Cost Per Install”. It’s now starting to be quite popular in our digital marketing...
View Article4 Easy SEO Tips You Need to Boost SEO & Affiliate Marketing
The connection between SEO and affiliate marketing can sometimes be a tumultuous one. In fact, if a business or a site has a drop in rankings, they often rush to the conclusion that one of their...
View ArticleMedia Buying Basics: How to Create Media Buying Campaigns
Life is a collection of different and equally exciting firsts. First lessons, first mistakes, first losses and first seriously awesome revenues! Now think about the kind of firsts you wanna have. You...
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