Performance metrics – Which ones should I check?
Today, I am going to give you a clear image of what you should take in consideration when you’re launching or analyzing campaigns/performances. But before that, we need to distinguish some basic...
View ArticleCorrelation between Volume, Bid and CTR – Karma of Traffic
It is not the secret that lots of things in our lives depend on steps we take and correlate with each other. We can even not think about some interrelations but they occur in real life – like stars...
View ArticlePerformance Fallback – Drive your traffic carefully
Do you know that feeling when you are just one step close to jumping on a freefall and suddenly you can’t distinguish fear and adrenaline? Well in Mobidea you won’t feel it. Why? Because there is...
View ArticleTraffic Factory – Part II – Optimization Tips
If you already know how to create a campaign in Traffic Factory (Part I) this is the article you are waiting for. If you are interested in this adnetwork but you are unsure about how to begin, I...
View ArticleTotal control: Tools to track your performance
Control is something that might annoy you, but in almost all spheres of life a bit of control is necessary to be aware of what is going on around you, achieve goals and stable results. Mediabuy is the...
View ArticleDifferent Strategies – Sprint or Marathon?
Monetizing mobile traffic can be a tricky challenge. You need logical skills and at the same time you need to trust in your experiences and instincts in order to take the best possible decisions....
View Article3G vs Wifi – The Final Combat
These two words seem to be so familiar in our modern life. We use internet every day, but in most of the time we are not thinking about differences between 3G and Wifi connections and what the...
View ArticleEro-Advertising – Everything you should know
There are many Ad networks from which you can choose in order to start your media buying adventure. They all promise the best performance, good segments and easy-to-use tools for you to boost your...
View Article4 Tips for Media Buy Beginners
Follow these tips and reach the TOP! Monetizing mobile traffic can be a real challenge. You need logical skills and, at the same time, you need to trust your experiences and instincts in order to make...
View ArticleSigns – How to analyze campaign’s variations
Concurrently, as good results appear, word of mouth and digital marketing get more market share. Therefore, competition starts to increase on a daily basis. These are two aspects of the same story that...
View ArticleSelect segments – How to choose them?
When you’re starting your Media Buying adventure there are many critical decisions to be made at the very beginning. Indeed, in order for you to set up a campaign that has the potential to be...
View ArticleWhere to buy traffic? – Direct buy vs. Adnetworks
You have probably already read stories about people who buy traffic on the internet. However, you feel like you don’t know how to start doing what they do. When it’s time for a Media Buyer to actually...
View ArticleAdultmoda – Everything you should know
Sometimes we’re just stuck on one idea and focus on it so much that we fail to take a look around and realize there are many other opportunities. This normally happens when we’re used to something, and...
View ArticleWhy Media Buy? – Reasons to start Mobile Media Buying
Over the last few years, Media Buying has become a very popular way to earn money. In fact, a lot of people quit their main jobs to focus exclusively on Media Buying, as they find it much more...
View ArticleBeginner’s mistakes II – A danger foreseen is still half avoided
After creating the article, “Beginner’s Mistakes – A Danger Foreseen is Half-Avoided”, we felt that we should definitely go back to the subject as soon as possible. That’s why we came up with another...
View ArticleBid Wars – A Premium Campaign Case Study on Exoclick
When you’re launching campaigns on Exoclick you have two main choices: a RON campaign and a Premium campaign. The first one allows you to target all the websites available on the Ad Network. The second...
View ArticleTrail the Unexplored Path – Explore Gold Mines
At times, in life, there are things to explore. They’re like hidden secrets that we persistently insist on not noticing. In Media Buying, this resistance to explore new paths is something we see every...
View ArticleWhy Mobidea?
People ask us questions all the time. One of the most persistent ones is the following: why should I choose Mobidea? The answer is primarily based on what’s important to our affiliates. They are our...
View ArticleCPM vs CPC – Getting the price model right
There are times in our life in which we’re faced with a question: which decision should we make; which option should we choose? This is a moment for rational, critical analysis. We can’t rely on...
View ArticleMobidea User’s Guide
Sometimes, even the most user-friendly interface can cause trouble. That’s why it’s important to get to know all our platform’s undiscovered tips and functionalities as soon as possible. Whether you...
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